A new, grossly inappropriate product called the "Ashley" is a complete karmic catastrophe for Abercrombie & Fitch. It's yet another karmic no-no for a company that’s already infamous for sexualizing children and teens in their ads. But this latest controversy has sickened parents and is getting a great deal of negative buzz.
Let's consider the karmic consequences. Abercrombie & Fitch seems to subscribe to the "any press is good press" theory and doesn't blink an eye at putting out a salacious product just to create a scandal. That's not how Karma works.
Karma is universal. Obviously, Abercrombie & Fitch has shock value as their great PR mission, but this approach will eventually backfire and customers will simply start to drop away. Shows like Toddlers & Tiaras already crosses the boundary of what's appropriate for young girls -- and every time a product like this is introduced, it pushes this appalling envelope.
Abercrombie & Fitch has already attempted to calm down consumers, angry parents and children's rights watchdog groups by raising the target audience to 12 and older and removing all references of the word "padded" from their product description. But the damage has been done.
Shame on Abercrombie & Fitch for creating such a product, but the other karmic perpetrator in this story is anyone who buys a padded bikini for a child. Society needs to STOP saying to girls "You must look sexy in order to fit in." One good way to affect this is through conscientious use of one's purchasing power.
By responding with a resounding "NO THANKS" to offerings such as this padded bra nonsense, consumers can start to sway the marketplace and build awareness in girls that who they are on the inside is more important than how they look.
An Honest Mistake? Not Likely.
This isn’t the first time Abercrombie & Fitch has crossed the line. Remember their 2002 thong line aimed at 7 to 13 year olds? Then there was their scandalous T-shirt line with slogans like "Anatomy Tutor" which led to a huge backlash resulting in a company boycott a.k.a."girlcott" by concerned consumer groups as well as the eventual removal from Abercrombie's product line.
Positive reinforcements centered on activities, good deeds or intellectual achievements rather than looks could change the way girls start to see themselves as they develop, leading to healthy and prosperous women. Abercrombie & Fitch can claim karmic rewards by admitting their blunder and removing a product that so disrespects young girls. Can't find the product on their site? They may have already figured this out.
What's your opinion? Is this product part of a bigger societal issue? Or is this just a Corporate Karma thing?